"Pricing" is a fascinating and in-depth study that immerses the reader in the complex world of shaping prices for goods and services. The team of authors, who have gathered their knowledge and experience, offers a unique look at this important aspect of business, which affects not only economists and entrepreneurs, but also everyone who is interested in how the modern economy functions. The book covers many topics related to pricing, ranging from theoretical foundations to practical examples from real life. The authors discuss various pricing models, such as dynamic, psychological and price discrimination, which allows readers to understand how and why prices can vary depending on a variety of factors. This work will be especially interesting for those who want to understand how prices are set in the market, and how these processes affect consumers and businesses. “Pricing” can be of interest to a wide range of readers: from students of economic faculties to experienced specialists in marketing and management. If you want to deepen your knowledge in economics, finance or business, this book will be a great addition to your library. It will also be useful to entrepreneurs who seek to optimize their pricing strategies and improve the competitiveness of their goods and services. The topics raised in the book are relevant and important in an ever-changing market. The authors examine the impact of technology on pricing, analyze how social and cultural factors can influence price perceptions, and discuss how globalization is changing the rules of the game for companies operating in the international arena. These aspects make the book not only theoretically valuable, but also practically useful for those who want to stay one step ahead in their business. The style of the authors is characterized by accessibility and clarity, which makes it easy to assimilate even the most complex concepts. They use many examples and cases, which makes the material more clear and understandable. This is especially important for readers who may not be familiar with economic terminology but are keen to understand how real-world pricing works. If you are looking for literature that will help you understand the intricacies of pricing, “Pricing” will be a real find for you The book will not only expand your knowledge, but also inspire new ideas and approaches in business. It can also be of interest to those who want to understand how pricing affects consumer behavior and how companies can use this knowledge to increase their profits. In conclusion, “Pricing” is not just a textbook, but a real encyclopedia of knowledge that will help you look at the business world from a new angle. If you want to become more aware and successful in your professional activities, this book definitely deserves your attention. Do not miss the opportunity to learn about how prices are formed and what factors affect this process, and how you can use this knowledge to achieve success in your business.