Management and marketing

Management and marketing

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LF/318766756/R
Russian
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“Management and Marketing” is not just a book, but a guide to modern principles of management and promotion in business, created by a team of authors, each of whom is an expert in his field. This work will become an indispensable resource for both novice entrepreneurs and experienced managers seeking to update their knowledge and adapt to the rapidly changing business world. The book explores key aspects of management and marketing, ranging from the basics of theory to practical tools that will help you effectively manage a team and promote products or services in the market. The authors share their knowledge on how to properly build business processes, how to analyze the market and consumer preferences, and how to develop successful marketing strategies. Each chapter is filled with examples from real practice, which makes the material accessible and understandable. This book will be of interest to a wide range of readers: from students studying management and marketing, to experienced professionals who want to deepen their knowledge and master new approaches. Whether you’re looking to grow your business, improve your management skills, or just want to stay up-to-date on current marketing trends, “Management and Marketing” will be a valuable source of information for you. The topics raised in the book cover many aspects, such as strategic planning, human resource management, innovation in marketing, and the use of digital technologies. The authors focus on the importance of adapting to changes in consumer behavior and how new technologies can change the approach to traditional methods of management and promotion. The book emphasizes that a successful manager should not only be a good organizer, but also a strategist able to anticipate changes in the market. The style of presentation of the authors is clear and accessible, which makes the material easy to perceive. Each section of the book is logically structured and contains practical tips that can be immediately applied in the work. This makes “Management and Marketing” not only a theoretical, but also a practical tool that can be used in everyday activities. The book also touches on important topics such as business ethics and corporate social responsibility, making it particularly relevant in today's society, where consumers are increasingly paying attention to the values of brands. The authors emphasize that a successful business is not only profit, but also respect for the environment and society. If you are interested in books such as Philip Kotler’s Marketing 100% or Project Management by Harold Kerzner, then Management and Marketing will be a great addition to your library. This book will inspire you to new ideas and help you look at familiar things from a new angle. In conclusion, “Management and Marketing” is not just a tutorial, but a real find for anyone who wants to be successful in business. It offers an in-depth understanding of the processes that take place in the world of management and marketing, and equips the reader with the necessary tools to succeed. Do not miss the opportunity to enrich your knowledge and skills by immersing yourself in this fascinating and useful book!
LF/318766756/R

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Management and marketing

“Management and Marketing” is not just a book, but a guide to modern principles of management and promotion in business, created by a team of authors, each of w...

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