Information Technology in the Media Industry . The basics of programming three-dimensional graphics, written by a team of authors, is an indispensable tool for anyone interested in the intersection of technology and art. This edition offers readers a unique opportunity to immerse themselves in the world of three-dimensional graphics and learn how modern information technologies are transforming the media industry. The book discusses the basic principles and methods of programming three-dimensional graphics, which makes it an ideal resource for both beginners and more experienced professionals. The team of authors, consisting of professionals in the field of IT and media, shares their knowledge and experience, offering readers not only theoretical foundations, but also practical examples that will help to consolidate the knowledge gained. You will be able to learn about how to create and process 3D objects, as well as about modern tools and software used in this area. This book will be especially interesting for students and teachers studying information technology, as well as professionals working in the field of design, animation and game development. It is suitable for those who want to expand their skills and deepen their understanding of three-dimensional graphics, as well as for those who are striving for career growth in the media industry. Readers interested in modern technology, programming and art will find in this edition a lot of useful information. The topics raised in the book cover a wide range of issues related to the creation and visualization of three-dimensional graphics. You will learn about modeling, texturing, lighting and rendering techniques, as well as how these elements interact with each other in the process of creating quality content. The book also touches on performance optimization and the use of graphics engines, which is an important aspect for game and animation developers. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex concepts understandable even for those who are just starting their way in programming. They use a lot of illustrations and examples, which helps readers to more easily absorb the material and apply it in practice. In addition, the book contains tasks and exercises that stimulate active learning and allow readers to consolidate their knowledge. If you are looking for books similar in genre, pay attention to such publications as "Computer Graphics: Principles and Practices" by John D. F. Lopez or Matthew Becker's "Basics of 3D Animation" . These books will also help you deepen your knowledge of graphics and animation. Information Technology in the Media Industry . Basics of 3D Graphics Programming" is not just a textbook, but a real find for anyone who wants to be at the forefront of technology and art. It inspires creativity and innovation, opening the door to a world where technology and creativity go hand in hand. Do not miss the opportunity to become part of this fascinating field, armed with the knowledge that this publication offers.