Strategic marketing in an industrial enterprise: approaches and problems
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In search of effective tools to strengthen their own market positions, an increasing number of manufacturers come to the need to develop their own long-term development programs and increasingly turn to the concepts of strategic industrial marketing. Often, external consultants are involved in such work ..
LF/379132463/R
Data sheet
- Name of the Author
- Белов А.
- Language
- Russian
8 books by the same author:
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In search of effective tools to strengthen their own market positions, an increasing number of manufacturers come to the need to develop their own long-term dev...