Training Manual . Barnaul: AltSTU, 2007. 140 s. Today there is no shortage of training, educational and other special literature (as translated ,) and domestic , Marketing Management area , studying the process of meeting market needs and needs by creating and exchanging goods and consumer values. At the same time, there is a clear lack of educational and methodological literature ,. dedicated to marketing in the field of production of goods for the enterprise market and containing issues of organization and management of marketing activities in Russian enterprises , the formation of which as subjects of the market economy is not yet completed. The authors on the basis of existing theoretical concepts of marketing and long-term analysis of the processes of creation and functioning of marketing services in industrial enterprises of various industry affiliations offer real educational and methodological material. It corresponds to the GOS discipline "Marketing in industries and spheres of activity" . The textbook, along with theoretical materials, contains a consideration of practical situations for the implementation of the functions provided by the marketing complex at industrial enterprises. The authors express the hope that this textbook will not only help students master this discipline, but also become a practical manual for training specialists in marketing services of industrial enterprises.