Tutorial: VGIPU Publishing House, 2010. 141 s. The general concepts of marketing communications, promotion and advertising are considered. Features of advertising in the service are analyzed. The key stages of advertising activities in the service sector are described: working with the media, creating an advertising message and determining the effectiveness of advertising. The textbook is equipped with questions for final control, tasks for practical exercises and a dictionary of terms . The textbook can be used in training students in economic specialties in the framework of the courses "Design and advertising in service enterprises" and "Marketing in socio-cultural service and tourism" .