This book is for those who have already realized that business cannot be conducted by traditional methods, because the world has changed. Edwards Deming, Outstanding Consultant XX at . , one of the authors of the "Japanese economic miracle", challenges the intellectual and moral stereotypes of traditional management. His revolutionary theory offers the philosophy, methods and management technologies needed to build a sustainable, efficient business that balances the interests of all stakeholders: consumers, employees, owners, suppliers, society as a whole. The proposed principles and concepts are illustrated by numerous examples from various industries, services and management. The book will be of interest to managers of all levels, entrepreneurs, engineering and technical workers, as well as teachers and students of organizational, managerial and engineering specialties.