What is this book about?. Book No. 1 on self-development . It has been translated into 40 languages. Purchased more than 1,200,000 copies. With this book began the worldwide success of Brian Tracy - one of the world's leading experts on personal development. The book presents the result of more than thirty years of studying the issues of time allocation. She talks about how to achieve solutions to complex problems, leaving the comfort zone . Previously, the book was published in the publishing house "Popurri" under the title "Leave squeamishness, eat a frog!" The book is of interest to anyone, regardless of occupation, although the author primarily refers to those who are commonly called business people. Why did we decide to publish this book? Galileo once said, “You can’t teach a man anything, you can only help him find it in himself.” Practical advice given in the book will allow you to detect reserves that you did not even know about, and correctly determine the priorities of your affairs, correctly plan your daily routine, always work with maximum efficiency. In the book you will find 21 practical tips that can be applied immediately