Strategic Management

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The book “Strategic Management” by Mikhail Nikolayevich Kupriaev is a deep and comprehensive study that opens the world of strategic management in business to the reader. In a rapidly changing market and constant competition, the ability to develop and implement effective strategies is becoming a key success factor for any organization. Kupriaev, with a wealth of experience in management and teaching, offers readers not only theoretical knowledge, but also practical tools that will help in real business situations. In his book, the author examines the main concepts of strategic management, starting with the definition of the strategy and ending with its implementation in practice. It analyzes in detail the stages of strategic planning, including the analysis of the external and internal environment, the formulation of strategies and their implementation. Particular attention is paid to relevant methods and tools, such as SWOT analysis, PESTEL analysis and BCG matrix, which help in assessing competitiveness and identifying growth opportunities. The book will be of interest to both management and business students and practitioners seeking to deepen their knowledge of strategic management. It is suitable for those who work in the field of business, marketing, consulting and project management. The age category of readers varies from senior students to experienced professionals looking to update their knowledge and skills. The topics covered in the book cover a wide range of issues, including competitive environment analysis, risk management, innovation, and sustainability. Kupriaev emphasizes the importance of adapting strategies to changing market conditions and customer needs, which makes the book especially relevant in the context of globalization and digitalization. Readers will be able to learn about how to properly assess risks and opportunities, as well as how to create value for customers and shareholders. The author’s style is distinguished by clarity and accessibility of presentation, which makes complex concepts understandable even for those who are just starting their way in the world of strategic management. Kupriaev uses many examples from real practice, which allows readers to better absorb the material and apply it in their projects. His previous work, such as Change Management and Business Planning, has also been recognized for its practical focus and in-depth analysis. The book "Strategic Management" deserves attention not only due to its content, but also the relevance of the topics it raises. In the face of constant changes in the business environment, the ability to develop and adapt strategies becomes not just desirable, but a necessary skill for successful management. This publication will become an indispensable assistant for all who strive for success in the business world and want to learn how to think strategically. If you are looking for literature on strategic management, which combines theory and practice, then “Strategic Management” by Mikhail Nikolaevich Kupriaev is exactly what you need. This book will be your trusted guide to the world of strategic management, providing you with all the tools you need to succeed in your endeavors.
LF/380563940/R
Data sheet
- Name of the Author
- Купряева
М. Н. - Language
- Russian
- ISBN
- 9785885753951