The book "Competitiveness of goods and services" by E. In. Dulova is a deep and comprehensive analysis of the key aspects that determine the success of goods and services in the modern market. In the context of globalization and the rapid development of technology, the understanding of competitiveness becomes not just relevant, but necessary for all who strive for success in business. This work offers readers a unique opportunity to immerse themselves in the world of marketing, strategy and quality management, highlighting the important issues that concern entrepreneurs, managers and students. Dulov’s book examines the main factors affecting competitiveness, such as quality, price, innovation and consumer preferences. The author not only lists theoretical aspects, but also supports his ideas with practical examples, which makes the material accessible and understandable to a wide audience. The reader will be able to learn how to correctly assess competitive advantages, how to adapt their products and services to the requirements of the market and how to effectively use marketing tools to achieve success. This book will be of interest not only to professional marketers and businessmen, but also to students studying economics and management. It will be an indispensable tool for those who want to understand how to create and maintain a competitive product or service in the face of constant changes in the market. If you are interested in the topics of business, marketing, quality management and innovation, then “Competitiveness of goods and services” will be a real find for you. The topics raised in the book cover a wide range of issues, from market analysis to the development of strategies to improve competitiveness. Dulov focuses on the importance of understanding the needs of customers and adapting the business to these needs. With the consumer becoming increasingly demanding, knowing how to create a unique offering is becoming a key success factor. The book helps the reader realize that competitiveness is not only about price, but also about quality, service and innovation. Style E. In. Dulov is distinguished by clarity and logical presentation, which makes complex concepts accessible to understanding. The author uses a living language that allows the reader to easily digest information. His approach to data analysis and synthesis makes the book not only useful, but also fascinating. Dulov is also known for his other work in economics and management, which confirms his expertise and deep understanding of the subject. If you are looking for books on the topics of competitiveness, quality management, marketing and strategy, then “Competitiveness of goods and services” will be an important source of knowledge and inspiration for you. This book will not only enrich your wealth of knowledge, but will also help you apply the knowledge you have gained in practice, which will certainly increase your chances of success in business. In conclusion, “Competitiveness of goods and services” is not just a book, but a whole course on creating a successful business in a tough competitive environment. It is designed to inspire and equip the reader with the necessary tools to achieve high results. Do not miss the chance to learn the secrets of successful companies and apply them in your practice!