The book "Fundamentals of Commerce" by E. In. Bezlipkina is an indispensable guide to the world of business and trade, which will be useful both for novice entrepreneurs and for experienced professionals seeking to update their knowledge. In this work, the author offers the reader a deep understanding of the key aspects of commercial activity, from the basics of marketing to sales management and customer relations. Bezlipkin, known for his insightful research in economics and business, creates a fascinating and accessible text that not only informs, but also inspires. The book covers a wide range of topics, including principles of price formation, strategies for promoting goods and services, as well as analysis of the competitive environment. The reader will find here not only theoretical foundations, but also practical advice that will help to apply the knowledge gained in real life. One of the key features of the “Fundamentals of Commerce” is the emphasis on current trends and challenges faced by modern businessmen. Bezlipkin analyzes the impact of digitalization on trade, discusses the importance of online promotion and the use of social networks to attract customers These topics are especially relevant for young people and students studying economics and entrepreneurship, as well as for startups who want to understand how to adapt to a rapidly changing market. The book will be of interest not only to professionals in the field of commerce, but also to a wide range of readers, including students, teachers and everyone who is interested in business. It will be an excellent addition to study materials for economics students, as well as a useful resource for those who want to start their own business or improve the existing one. The author's style is distinguished by clarity and logical presentation, which makes complex concepts accessible to understanding. Bezlipkin masterfully uses examples from real practice, which allows the reader to better assimilate the material and see its application in reality. His previous works, such as Marketing in Competition and Business Process Management, have also been recognized for their practical focus and in-depth analysis. The topics raised in the “Fundamentals of Commerce” include not only theoretical aspects, but also practical recommendations for creating an effective business strategy. The reader will learn how to properly assess the needs of the market, how to build relationships with customers and how to manage the team to achieve maximum results. This knowledge will help not only in the field of trade, but also in any other business where the ability to adapt and find optimal solutions is important. The book “Fundamentals of Commerce” is not just a textbook, but a whole world of opportunities for those who are ready to learn and develop. It inspires action and shows that a successful business is not only a result, but also a path full of discoveries and new knowledge. If you want to master the basics of commerce and learn how to put them into practice, this work will become your reliable companion in the business world. Do not miss the chance to discover new horizons and take a step towards your business goals!