Encyclopedic dictionary of terms on management, marketing, economics, entrepreneurship . In 2 t. T. I" by Y. A. Zubareva is a unique and indispensable reference book that will become a real assistant for students, teachers, practitioners and anyone interested in modern economic and managerial disciplines. The first volume of this extensive publication contains key terms and concepts that form the basis of knowledge in the field of management, marketing and entrepreneurship. The dictionary covers a wide range of topics, ranging from the basics of management to complex concepts of strategic marketing. Each term is presented with clear and accessible definitions, allowing the reader to easily navigate complex terminology. This makes the book an ideal tool for both beginners and experienced professionals who want to refresh their knowledge or understand new concepts. Who can like this edition? First of all, it will be useful for students of economic and managerial specialties who are preparing for exams or writing coursework . Teachers will also find valuable materials in the dictionary for preparing lectures and seminars. In addition, practicing managers and marketers will be able to use it as a guide to quickly find the right information in their daily activities. The topics raised in the book cover key aspects of modern business: from the basics of management and marketing to entrepreneurship issues and economic theory. Readers will be able to get acquainted with such concepts as SWOT analysis, target audience, business plan, as well as with the latest trends in digital marketing and project management. This makes the dictionary not only useful, but also relevant, because it reflects the modern realities and challenges faced by specialists in their fields. Style Y. A. Zubareva is distinguished by clarity and accessibility, which makes even the most complex terms understandable to a wide audience. The author is an experienced teacher and practitioner who knows how to convey information to the reader. His other well-known works are also devoted to management and economics, and in them he demonstrates a deep understanding of the subject and the ability to explain complex things in simple language. If you are looking for a high-quality and informative source on management, marketing and economics, which will become your reliable companion in your studies or work, then the Encyclopedic Dictionary of Terms on Management, Marketing, Economics, Entrepreneurship In 2 t. T. I" is exactly what you need. Do not miss the opportunity to enrich your knowledge and improve your professional skills with this unique guide This book will not only be a useful tool for learning, but also a real storehouse of knowledge that will help you confidently step up the career ladder in the business world. It does not matter whether you are a student, a beginner entrepreneur or an experienced manager, Zubarev’s dictionary will open up new horizons for you and will give you an opportunity to understand the dynamics of the modern market more deeply.