Encyclopedic dictionary of terms on management, marketing, economics, entrepreneurship . In 2 t. T. II" by Y. A. Zubareva is not just a collection of definitions, but a real treasure trove of knowledge that will become an indispensable assistant for students, graduate students, practitioners and anyone interested in modern economic and management concepts. This work covers a wide range of terms and concepts that are of key importance in the field of management and marketing, as well as in entrepreneurship and economics. In the second volume of the dictionary, the author continues to develop the topics covered in the first part and offers readers an in-depth understanding of the complex concepts and terms used in these dynamic areas. Each definition is accompanied by explanations and examples, which makes the material accessible and understandable even for those who are just starting their way in the study of these disciplines. The book is enriched with actual data and examples from real practice, which allows readers not only to remember the terms, but also to see their application in life. This encyclopedia will be especially useful for students of economic and managerial specialties, teachers, as well as practicing managers and marketers seeking to expand their knowledge and improve their professional skills. If you want to understand such concepts as SWOT analysis, marketing strategy, project management or entrepreneurial activity, then this dictionary will become your faithful companion. It will also be useful for those who are preparing for exams or certifications, because clear and concise definitions will help to quickly refresh in memory the necessary terms. The topics raised in this book cover all aspects of modern business: from the basics of management to complex marketing strategies. Zubarev emphasizes the importance of understanding the terminology for successful business and strategic decision-making In a rapidly changing market and the globalization of knowledge, the ability to navigate in terms and concepts is becoming a key success factor. Style Y. A. Zubarev is distinguished by clarity and structure. He is able to convey complex ideas in a simple and accessible language, which makes his work attractive to a wide audience. In addition, the author is an authority in the field of management and economics, which gives additional value to his works. In his bibliography you can find many other works on management and economic sciences, which also deserve attention. If you are looking for a quality and informative source on management and marketing, the Encyclopedic Dictionary of Terms is exactly what you need. This book will not only expand your knowledge, but also help you to confidently navigate in a professional environment. Do not miss the opportunity to enrich your library with this valuable publication, which will become a reliable assistant in your professional development.