Management and Marketing . H. 1. Foundations of Management by E. A. Sergeyeva is a fascinating and deep immersion in the world of management and marketing, which will become an indispensable tool for students, beginners and anyone who seeks to master the basics of effective management. In this work, the author not only outlines the theoretical foundations, but also offers practical tools that will help readers apply the knowledge gained in real life. From the first pages of the book, the reader is immersed in the atmosphere of the dynamic business world, where management plays a key role in the success of any organization. Sergeyeva shares her experience and knowledge, revealing the basic principles of management, such as planning, organization, motivation and control. Each of these aspects is considered with examples from real practice, which makes the material accessible and understandable. Readers will be able to see how theoretical concepts are applied in practice, which is especially important for students and novice professionals seeking to understand the complex mechanisms of management. The book will be interesting not only for students and graduate students, but also for practicing managers who want to refresh their knowledge or find new approaches to management. It will be a useful resource for entrepreneurs who want to improve their skills in management and marketing, as well as for anyone interested in effective management and strategic planning. The topics raised in the book cover a wide range of issues: from the basics of management to current trends in management. The author focuses on the importance of adapting to changes in the business environment, which makes the book especially relevant in a rapidly changing market. Sergeyeva considers not only traditional management methods, but also innovative approaches that will help readers remain competitive in the context of globalization and digitalization. Style of writing E. A. Sergeyev is distinguished by clarity and accessibility . He skillfully combines theory with practical examples, which allows the reader to easily absorb material. The author also uses a variety of illustrations and diagrams that help to visualize key concepts and make reading more fun. This makes the book not only a useful tutorial, but also an interesting read for anyone who wants to expand their horizons in management and marketing. If you are looking for literature that will help you understand the basics of management and marketing, “Management and Marketing . H. 1. The basics of management" will be an excellent choice. It can become your desktop book, to which you will return again and again, finding new ideas and inspiration for your professional activities. In addition, the book may be useful for those interested in works such as Philip Kotler’s Fundamentals of Marketing or Klaus Koppel’s Project Management. These books, like Sergeyev’s work, will help you understand the principles of management and marketing, as well as learn how to apply them in practice. In conclusion, “Management and Marketing . H. 1. The basics of management” is not just a book, but a whole world of knowledge that opens the door to a successful career in business. Do not miss the opportunity to become a part of this fascinating journey into the world of management and marketing, and allow yourself to become a master in your field!