Marketing analysis. Training manual
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This book explores the fundamental theories and practical aspects of marketing analysis. Its unique feature lies in presenting modern approaches to evaluating key marketing elements such as product assortment and pricing strategies. The examples provided are drawn from real-world business practices, offering valuable insights into how these concepts are applied in actual companies. Designed primarily for students studying economics, it also serves as a useful resource for industry professionals and market researchers seeking to deepen their understanding of market analysis.
LF/842605233/R
Data sheet
- Name of the Author
- Б.И.
Г.И.
Герасимов
Коновалова
Саталкина
Т.М.
Терехова - Language
- Russian
- ISBN
- 9785826511435
- Release date
- 2012
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This book explores the fundamental theories and practical aspects of marketing analysis. Its unique feature lies in presenting modern approaches to evaluatin...