Practical marketing. Book 2

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The book “Practical Marketing . Book 2, created by the team of authors, is an exciting continuation of the successful first volume, which has already won the hearts of many specialists in the field of marketing and business. This book deepens the understanding of the key aspects of marketing, offering readers not only theoretical knowledge, but also practical tools that will help them effectively apply the knowledge gained in real life. In "Practical Marketing. Book 2" authors explore a variety of topics ranging from current trends in digital marketing to brand building strategies Readers will be able to learn about how to properly analyze the market, identify the target audience and develop effective advertising campaigns. The book is filled with examples from real practice, which makes the material accessible and understandable even for beginners. A unique style of presentation, combining a scientific approach and practical advice, makes it easy to assimilate information and apply it in practice. This book will be especially interesting for those who work in the field of marketing, advertising and PR, as well as entrepreneurs who want to improve their skills in promoting goods and services. Students and young professionals seeking to develop in this field will find in "Practical Marketing. Book 2" a lot of useful recommendations and insights that will help them stand out from the competition. The age category of readers varies from 18 to 50 years, as the book is suitable for both beginners and experienced professionals. One of the key topics addressed in the book is the impact of digital technologies on marketing. The authors analyze in detail how social networks, SEO and content marketing have changed approaches to promotion. In a rapidly changing market, it is important to stay on the wave of new trends, and this book will help readers keep up with the times. In addition, special attention is paid to issues of ethics in marketing, which makes "Practical marketing. Book 2" a relevant and important work in the light of modern challenges. The style of the authors is clear and accessible, which makes reading fascinating and informative. They use many examples and cases, which allows readers not only to understand the theory, but also to see how it works in practice. The book is replete with illustrations and diagrams that help visualize complex concepts and make the learning process more interactive. If you are looking for literature that will help you master marketing from scratch or deepen your knowledge, "Practical Marketing. Book 2" will be a great choice. It can be useful for both individual readers and teams working on marketing projects. The book will become an indispensable assistant for anyone who wants not only to learn about the theory, but also to learn how to apply it in practice. Do not miss the opportunity to immerse yourself in the world of modern marketing with “Practical Marketing . Book 2". This book will be your reliable guide to the complex but fascinating world of promotion and advertising, opening up new horizons and opportunities for your business.
LF/879462222/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- ISBN
- 9780749279509