Neuromarketing. Visualization of emotions
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How to lure a buyer to the store, but not just lure, but seduce to buy? In the era of a saturated and therefore calculating consumer, this problem is more relevant than ever. To the question: What do you want? The client now most often says: Save! But is such an answer waiting for the seller? The latest brain research has shown that human behavior is not guided by reason, but emotions. Based on the results of these studies and classical marketing data, a science such as neuromarketing was born. Knowing the biochemistry of emotional reactions of buyers, sellers can effectively affect all five human senses, applying positive stimuli in the form of smells, music, color, product layout. The book is aimed at retail entrepreneurs whose goal is to improve sales strategy.
LF/132540462/R
Data sheet
- Name of the Author
- Арндт Трайндл
- Language
- Russian
- ISBN
- 9785961411256
- Release date
- 2009
4 books by the same author:
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How to lure a buyer to the store, but not just lure, but seduce to buy? In the era of a saturated and therefore calculating consumer, this problem is more relev...