The work program is developed in accordance with the state educational standard of higher professional education in the direction of training of a certified specialist 060800 - ''Economics and management at the enterprise (by industry)''. The discipline program, control questions, task and methodical instructions for writing a control work, the list of recommended literature are given . The main provisions, categories and patterns of marketing as a modern scientific direction, as well as the use of its concept in the management of business processes in various spheres of the economy are considered. Lectures and practical classes are provided, as well as independent work of students