The book "Models of reputation and norms of activity" by authors Ermakov N. C. , Ivashchenko A. A. and Novikov D. A. It is a unique study that immerses the reader in the world of social and economic interactions based on reputation. This work will be of interest to both specialists in the field of sociology and economics, and those who just want to understand more deeply how social norms are formed and what factors affect reputation in both personal and professional life. The authors, each of whom is an expert in their field, offer the reader a fresh perspective on how reputation can serve as an important resource in various fields of activity. They explore how reputation affects decision-making, how it is shaped and changed by a variety of factors, including social media and modern technology. The book is full of practical examples and theoretical models that will help readers better understand how to use reputation to their advantage. Who is this book intended for? It will be useful for students and graduate students studying sociology, economics, management and marketing . It will also attract the attention of businessmen and entrepreneurs seeking to increase their competitiveness through reputation management. Readers interested in psychology and sociology will find many interesting ideas and concepts in the book that will help them better understand human behavior and interaction. The topics raised in the book cover a wide range of issues, including ethics, trust, social norms, and the impact of technology on public relations. The authors emphasize that reputation is not just a set of characteristics, but a dynamic phenomenon that can change depending on the context and circumstances. They also consider the impact of reputation on public opinion formation and decision-making at the level of organizations and communities. The writing style of the authors is clear and accessible, which makes complex concepts understandable to a wide audience. They use a lot of real-life examples to illustrate their ideas, which makes reading not only cognitive, but also fascinating. The book is written in a scientific, but at the same time lively and dynamic style, which allows the reader to easily absorb information and apply it in practice. If you are looking for literature that will help you understand the intricacies of reputation and its impact on societal norms, “Models of reputation and norms of activity” will be an excellent choice. This book will not only expand your knowledge, but also provide tools for analyzing and managing reputation in various areas of life. In addition, if you are interested in topics such as social networks, the influence of opinions on people’s behavior and how social norms are formed, you can also pay attention to other works devoted to these issues. Books exploring the impact of technology on society, such as "The Impact of . Robert Cialdini’s “The Psychology of Persuasion” or “Social Networks and Their Impact on Society” can be a great addition to your reading. As a result, “Models of reputation and norms of activity” is not just a book, but a whole world that opens up new horizons for the reader to understand social interactions. It can change your perception of reputation and teach you how to use it to your advantage. Do not miss the opportunity to immerse yourself in this fascinating study and discover new aspects of human relations!