Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)

Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)

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English
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This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples. Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
LF/207607/R

Data sheet

Name of the Author
Proctor
Tony
Language
English
Series
Absolute Essentials of Business and Economics
ISBN
9781003124054
Release date
2021

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Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)

This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The b...

Write your review

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