Smarter pricing: how to capture higher margins from your market
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Are your prices too low? Some of your customers would pay more, and there are times and places where you could charge more. Of course none of your customers will tell you this, as competitors tempt them with promises of lower prices and the media trains them to be bargain-hunters. All this price pressure is one way - downwards. This book will help you to move your customers and your business in the other direction - upwards. It's all about commanding the right price, and the right price is, more than you would imagine possible, a higher one. This is Smarter Pricing, and these are the rules of commanding a higher price and capturing more value.
LF/748027/R
Data sheet
- Name of the Author
- Cram
Tony - Language
- English
- ISBN
- 9780273706137
- Release date
- 2005
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