This book is about correct and understandable communication: how to communicate your thoughts with words and influence people Maxim Ilyakhov develops the topic covered in the bestseller "Write, cut" . You will learn how to attract the attention of readers, how to help them understand and accept the author’s point of view, how fascinating and accessible it is to reveal any topic, even the most complex one. You will find in the book more than 50 tools to improve the text . In the “Context” section, the author will show how to cope with the bias of readers and adjust them to the correct perception of information . In the "Interest" section - how to turn a boring text into a fascinating one without changing its content. The section "Text" is devoted to the use of examples, anti-examples, analogies, metaphors, plot and slogans - what will help the addressee to correctly understand what you wrote In the "Submission" section, instant impact tools are presented: how to convey the main title, scheme or photo . Maxim Ilyakhov talks about the creation of a strong text, supporting the theory with examples from his own practice