The authors use specific examples to show what is good and what is bad in information, advertising, journalistic and journalistic texts. How to write letters to which they will respond, and mailings from which they will not be unsubscribed . How to Create Effective and Non-Vulgar Ads How to express thoughts concisely, clearly and convincingly: without language garbage, falsehoods and clichés By following the recommendations in the book, you will learn to write clearly, engage readers, and build trust. This is a mandatory book for copywriters, authors and editors, as well as designers, programmers, managers, entrepreneurs, managers, employees and everyone who uses text in their work. Creating easily readable, interesting, capacious and concise texts is the dream of every copywriter and journalist, and the ability to conduct intelligible business correspondence is the dream of any employee, whether he is a cool businessman or an ordinary employee. A book written by the founders of GLVRD. RU will help you realize your dreams and learn how to write great texts that will be read with pleasure you will learn the ten basic rules of creating strong text and learn how to apply them in practice The authors support their theses and statements with advice, examples and illustrations and an interesting comic story, thanks to which extensive and interesting material is easily digested and fixed in memory.