THE STRATEGY AND TACTICS OF PRICING
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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development."The Strategy and Tactics of Pricing" shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
LF/387586/R
Data sheet
- Name of the Author
- John
Joseph & Nagle
Thomas & Hogan
Zale - Language
- English
- Release date
- 1986
