THE STRATEGY AND TACTICS OF PRICING
Моментальное скачивание
после оплаты (24/7)
Широкий выбор форматов
(для всех устройств)
Полная версия книги
(в т.ч. для Apple и Android)
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development."The Strategy and Tactics of Pricing" shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
LF/387586/R
Характеристики
- ФИО Автора
- John
Joseph & Nagle
Thomas & Hogan
Zale - Язык
- Английский
- Дата выхода
- 1986
