Effective and operational personnel management in modern times is the most difficult task of modern management science, since human relations are rather subtle matter. To understand and take into account in their work such complex aspects should any manager , Looking forward to success, Therefore, the authors of the articles, Posted in , introduce the reader to the types of corporate culture, Methods of motivation, conditions and the need for self-realization of employees , about working outside the traditional office atmosphere, The Art of Persuasion , And a lot of other things. In the modern world of business relations, there are constant discussions about corporate culture, since there are quite serious reasons for all this. After all, it is the corporate culture that is an effective means of preserving the integrity of the enterprise, contributing to successfully resist all the factors of disintegration. These, as well as many other problematic issues, are answered by business executives, managers, as well as all those who seek to see their enterprises profitable and prosperous, by practical economists and psychologists, reputable professionals working in the field of effective management. The proposed book is aimed at a wide audience of readers .