This book organizes and clarifies the topic of strategy, with sections that focus on the concepts, the tools, and the processes for getting strategy work done in your organization. Chapters include: Competitive Advantage, Sustainability, Protective Barriers, Value Based Management, Scenario Mapping, Activating Your Strategy, and many others. Crafting Strategy contains essential material on implementing strategy-based performance management with examples drawn from the author's extensive practical experience with leading organizations.Content: Front Matter Preface Table of ContentsPart I. Introduction1. Strategy in Business 2. The Work of StrategyPart II. A Strategy Checkup 3. A Strategy CheckupPart III. Strategy Concepts 4. Introduction to Strategy Concepts5. Three Ways to Compete6. Product Life Cycle7. Five Forces8. PIMS Research9. Competitive Advantage10. Sustainability11. Protective Barriers 12. New Look at Competitors 13. Value Based Management 14. Inventing the FuturePart IV. Tools and Methods 15. Introduction to Tools16. SWOT Analysis17. Value Chain Analysis18. Basis of Competition Analysis 19. Scenario Mapping 20. End User ScenariosPart V. Your Strategy Work 21. Orchestrating the Process22. Preparation and Analysis23. Strategy Decisions24. Activating Your StrategyPart VI. Conclusion 25. ConclusionPart VII. References References