-- The Go-Giver -- -- -- Acknowledge their ego: Set the proper frame Communicate with tact and empathy: In the tradition of Dale Carnegie's How to Win.;The five principles of ultimate influence : understanding the basics of all human action and interaction -- Control your own emotions : this comes before everything else in the process, every time -- Understand the clash of belief systems : avoiding those deadly misunderstandings -- Acknowledge their ego : working effectively within the ultimate human motivator -- Set the proper frame : do this correctly and you are 80 percent on the way to the win/win outcome you desire -- Communicate with tact and empathy : the big difference that makes the big difference -- The character of ultimate influencers : even more important than what you say and what you do is who you are.