The customer information wars : from data to dialogue

The customer information wars : from data to dialogue

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LF/841756/R
English
Sean Kelly
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Developed from the authors' experience working with firms seeking to build better business intelligence,Customer Intelligenceis concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers
LF/841756/R

Data sheet

Name of the Author
Sean Kelly
Language
English
ISBN
9780470018583
Release date
2006

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The customer information wars : from data to dialogue

Developed from the authors' experience working with firms seeking to build better business intelligence,Customer Intelligenceis concerned with who will own a...

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