The customer information wars : from data to dialogue

The customer information wars : from data to dialogue

book type
0 Відгук(ів) 
LF/841756/R
Английский
Sean Kelly
В наличии
157,50 грн
141,75 грн Сохранить 10%
  Моментальное скачивание 

после оплаты (24/7)

  Широкий выбор форматов 

(для всех устройств)

  Полная версия книги 

(в т.ч. для Apple и Android)

Developed from the authors' experience working with firms seeking to build better business intelligence,Customer Intelligenceis concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers
LF/841756/R

Характеристики

ФИО Автора
Sean Kelly
Язык
Английский
ISBN
9780470018583
Дата выхода
2006

Отзывы

Напишите свой отзыв

The customer information wars : from data to dialogue

Developed from the authors' experience working with firms seeking to build better business intelligence,Customer Intelligenceis concerned with who will own a...

Напишите свой отзыв

14 книг этого же автора

Товары из этой категории: