PR

The book is dedicated to information about the product. It describes in detail the properties of product information, the basic requirements for product info...

The book is dedicated to the company's sales policy and service. Here we talk in detail about the goals and objectives of the sales policy, methods of distri...

The book describes in detail the marketing plan and the requirements for it (the book contains an approximate structure of the marketing plan). In addition, ...

The book is devoted to the organization of service in the sales policy of an enterprise. It describes in detail the methods and models for studying purchasin...

The book is dedicated to Internet technologies in marketing. Here we talk in detail about marketing research on the Internet, methods of obtaining primary an...

The book is devoted to the price and pricing policy of the enterprise. Here we talk in detail about pricing, its methods and strategies, as well as classific...

The book is dedicated to marketing management and business communication of a marketer. It describes in detail strategic marketing management, situational an...

The book will tell you in detail about the market, its essence and functions, types and types, capacity and share, as well as marketing research. In addition...

The book describes in detail the formation and development of marketing, its concept, modern marketing activities, its essence and basic principles, as well ...

"Lighthouse of Goals" is an independent workshop on finding and working through life goals. The author, as a practicing psychologist, offers simple technique...

How to start PR activity? It seems that the decision has been made: “PR is needed!” But something is still holding you back from this important step. This bo...

Communication leadership is the meaning and purpose of PR and the PR person who brings it. The mini-book, consisting of conversations with RUDN University st...