The book is dedicated to marketing management and business communication of a marketer. It describes in detail strategic marketing management, situational analysis, information support for marketing management, the importance of information in the marketing management process, information and the management process, requirements for marketing information, as well as a marketing information system (MIS).Separately, the book examines professional communication in marketing, the success factors of such communication and its means. In addition, it talks about the perception of a business partner in communication, sociability, the role of communication skills in business communication, speech etiquette, ethics of business conversations and negotiations, conflict prevention and resolution, as well as control of marketing activities.