Internet technologies in marketing
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The book is dedicated to Internet technologies in marketing. Here we talk in detail about marketing research on the Internet, methods of obtaining primary and secondary information on the Internet, competitive and situational analysis on the Internet, as well as Internet merchandising (its goals, objectives and principles), the use of Internet merchandising tools, programs and marketing plan and development of marketing programs.
FL/868608/R
Data sheet
- Name of the Author
- Илья Мельников Валерьевич
- Language
- Russian
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The book is dedicated to Internet technologies in marketing. Here we talk in detail about marketing research on the Internet, methods of obtaining primary an...