How to start PR activity? It seems that the decision has been made: “PR is needed!” But something is still holding you back from this important step. This book will provide you with a brief overview of PR tools, no matter what level of doubt you are at. Whatever your business is - a startup, medium or large - for PR -technology will always have challenges. Moreover, they are optimal only and only for PR: deciding differently will cost more. Whoever you are - a lawyer, a dental technician, a songwriter, a model or an aspiring pop star - in this mini-book you can find at least three suitable PR techniques for you. For your attention: – extreme PR solutions; – classical fundamentals; – and engineering PR solutions. Yesterday it was impossible to talk about this even in the kitchen... And today this information is recommended to a wide range of readers.