Struggling with the complexities of Neuro-Linguistic Programming (NLP)? You have come to the right place. This book demystifies the popular view of NLP, providing a clear and practical guide to understanding the psychological theories and principles that form the basis of the approach. Packed with practical hints and tips, case studies and exercises, author Bruce Grimley introduces and explores: - What is NLP coaching? - What are the general theories and principles that underpin the NLP approach? - How does theory transition into practise? - What is the research evidence to say NLP coaching works? This book will provide an essential companion for trainees, coaches, psychologists and professionals from all walks of life wanting to develop and hone their knowledge and practical skills in this increasingly popular approach.