More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research, destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to seta research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.Abstract: More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companiesuse market research to make money and how small companies can do the same at a fraction of the cost.