Data-Driven Decision Making for Product Service Systems

Data-Driven Decision Making for Product Service Systems

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LF/462135238/R
Англійська
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In recent decades, the manufacturing companies, traditionally focused on transactional-based relationships with the customers (e.g., lasting only for the product sale) and used to produce and sell vast amounts of standardized products, had to rethink their business offerings to cope with the increasing market competition driven by globalization and technological advancements. To distinguish themselves from competitors, they had to move toward a higher personalization of their offering, closer to customer requirements, especially through the use of service-based offerings. This process ended up in a transformation phenomenon known as servitization, where product-centric companies transformed their business model into service-based ones, built on top of customer characteristics and requests. Once on the market, service-based offerings are referred to as Product-Service System (PSS), which are a combination of a mix of products and services used to create the offering.
LF/462135238/R

Характеристики

ФІО Автора
(eds.)
Fabiana Pirola
Giuditta Pezzotta
Marco Bertoni
Roberto Sala
Xavier Boucher
Мова
Англійська
Дата виходу
2024

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Data-Driven Decision Making for Product Service Systems

In recent decades, the manufacturing companies, traditionally focused on transactional-based relationships with the customers (e.g., lasting only for the pro...

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15 книг цього ж автора

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