"Sales Writing" is a book by the famous marketer and copywriter David Ogilvy, which has become a bible for everyone interested in advertising and sales. In this book, the author reveals the secrets of effective written marketing, teaches how to compose a text so that it influences the reader and encourages action. Readers will find in this book many useful tips and examples of successful advertising texts that will help them improve their skills in copywriting and creating sales materials. "Sales Writing" is an indispensable guide for anyone who wants to learn the art of persuasive advertising writing.