Only Dan Kennedy could have dared to write such a guide to ruthless management without any dissolving and highly learned theories, only iron recipes tested in practice. Now that you have this book, it is inconceivable how you could have done without it so far. It empowers you to take back control of your business, set rules, prioritize profits, and get real results from those who work for you. Anyone who is armed with the settings of the famous business guru and consistently applies in business and in life! the methods and techniques described in these pages will very soon see changes for the better. 3rd Edition .