The new book in the series “HBR: 10 best articles” contains the most important materials of the Harvard Business Review magazine devoted to the topic of corporate culture. Corporate culture is not so easy to understand and usually difficult to measure, but it is one of the most important components of the success of any company. Authors of this collection, Experts in Organizational Culture and Behavior , Management and Psychology , Explained by , why no changes in the organization are possible without an analysis of the corporate culture , and give advice, how to adjust the corporate culture They analyze in detail, How to Create a Trust Culture in Your Company , Overcome employee passivity and increase their job satisfaction, Building a culture of innovation and openness . Ideas, tips, strategies from this collection will help managers understand how their corporate culture works, when it needs to be changed and how to control this transformation process. Only by assessing the impact of culture on their business will managers be able to bring about change and create organizations that thrive even in the most difficult times.