The book "Marketing of a modern enterprise", written under the editorship of Natalia Vladimirovna Knyazeva and a team of authors, is a unique work that will become an indispensable assistant for students, practitioners and anyone interested in modern approaches in the field of marketing. This work combines theoretical foundations and practical aspects, making it useful for both novice professionals and experienced professionals seeking to update their knowledge. The book focuses on modern marketing as a key tool for achieving business success. The authors explore many aspects, ranging from the basics of marketing strategies to the latest trends, such as digital marketing and the use of social networks. Each chapter is permeated with relevant examples and cases, which allows the reader not only to assimilate the theory, but also to see how it is applied in practice. This makes the book especially valuable for those who want not only to study marketing, but also to actively apply it in real life. The book will be of interest to a wide range of readers: from students and teachers studying economics and management, to entrepreneurs and marketers who want to improve their skills and adapt to a rapidly changing market. If you are looking for information on how to effectively promote your products or services, how to analyze consumer behavior and how to develop successful marketing campaigns, then this book will be your reliable guide. The topics raised in the book cover a wide range of issues, such as market segmentation, brand positioning, development of marketing strategies and evaluation of their effectiveness. The authors emphasize the importance of understanding the needs of customers and adapting the business to their needs. In the context of globalization and digitalization, when competition is becoming more rigid, the ability to correctly assess the market and choose the right tools for promotion becomes critical. The style of Natalia Vladimirovna Knyazeva and her colleagues is distinguished by clarity and accessibility. They use understandable language and give examples that are easily perceived and remembered. This makes reading not only useful, but also fascinating. The book is written taking into account modern realities, which allows the reader to be aware of the latest trends and innovations in the field of marketing. In addition, Natalia Vladimirovna Knyazeva is known for her other works on economics and management, which adds additional value to her works. She actively publishes articles and research, making a significant contribution to the development of marketing theory and practice in Russia. Therefore, by reading her books, you can be sure of the high level of material presented and its relevance. If you are looking for literature on topics related to marketing, management, strategic planning or entrepreneurship, then “Marketing a modern enterprise” will be a real find for you. This is not just a textbook, but a whole world of ideas and solutions that will help you understand complex issues and find your way to success in business. Do not miss the chance to immerse yourself in this fascinating world of marketing and discover new horizons!