The book “The scope of service in the sociological dimension: a collection of materials of the II interregional scientific and practical conference, October 30”, prepared by the team of authors, is a unique and deep analysis of the modern service industry from the point of view of sociological research. This book will be a valuable resource for specialists in the field of sociology, management, marketing, as well as for teachers and students interested in the development of the service sector in a dynamically changing world. It contains materials reflecting current trends, challenges and prospects for the development of the service, as well as its impact on social structures and interpersonal relations. The main idea of the collection is to show how the service sector is transformed under the influence of social, cultural and economic factors, and how these changes affect the interaction between customers and service providers. The authors explore the formation of consumer behavior, the role of corporate culture in creating a positive image of the company, as well as the impact of digital technologies and innovations on the quality of service. The book raises important topics such as social responsibility of business, ethics in the service sector, as well as issues of inclusivity and accessibility of services for various social groups. Particular attention is paid to the interregional aspect, which makes the collection especially valuable for those who are interested in the regional features of the development of the service sector in Russia and abroad. Differences in service approaches in urban and rural areas are analyzed, as well as the impact of cultural features on customer standards and expectations. Such an interdisciplinary approach makes it possible to understand how sociological research helps to form service development strategies that meet the needs of modern society. The book "Service in the sociological dimension" is perfect for a wide audience - from young professionals and students just starting their way in the service sector, to experienced managers and researchers looking for new ideas and approaches. It will be especially interesting for those who seek to understand the social nature of services, their role in the formation of social stability and well-being. For readers interested in social psychology, marketing and management, this book will open new horizons and help to see the service sector from an unusual, sociological side. The style of the authors is distinguished by clarity and analytical depth, which makes the collection not only scientifically valuable, but also easily readable. It combines the rigor of scientific research with a lively description of practical cases, which allows the reader not only to understand the theoretical foundations, but also to see real examples from life. Authors, including experts in the field of sociology and business, use rich experience and relevant data to show how modern trends in the service sector can become a driver of social progress and economic growth. If you are looking for a book This will help you understand ,. How social mechanisms affect the development of the service sector , or want to expand your knowledge of inter-regional differences and cultural features in this area , The “service sphere in the sociological dimension” will become an indispensable source of information for you. This publication is not just a collection of articles, but a full-fledged study that reveals the most important aspects of modern service and its role in society. In the era of digital technology and globalization, when service quality is becoming one of the key factors for business success, this book will help you understand how to build effective and socially responsible strategies for the development of the service sector, based on scientific knowledge and practical experience. So, if you are looking for a deep understanding of the socio-cultural aspects of the service sector, want to be aware of the latest research and trends, or are looking for inspiration to innovate in your practice “Service in the sociological dimension” will be an excellent choice for you. This is not just a collection of materials, but a guide to the complex and multifaceted world of modern service that will help you become a leader in your field and make your business more socially oriented and sustainable.