The book "Preparation and protection of the final qualification work in the direction of "Advertising and Public Relations" by I. Yu. Okolnishnikova is an indispensable assistant for students seeking to successfully complete their educational path and confidently present the results of their scientific work. This book is intended for future professionals in the field of marketing, PR and communications, as well as for those who want to understand all the intricacies of preparing for the defense of graduate work in the profile discipline . In it, the author reveals not only practical advice, but also a deep understanding of the theoretical aspects, which makes it a valuable resource for students, teachers and anyone interested in modern methods of communication and promotion. and . Yu. In his work, he creates a vivid and vivid picture of the process of preparing for the defense of the final qualifying work, turning it from a complex and sometimes frightening procedure into a fascinating and meaningful journey. The author masterfully combines theoretical foundations with practical recommendations, which allows the reader not only to understand how to properly structure the work and prepare for the presentation, but also to learn how to confidently answer the questions of the commission, demonstrating their competence and professionalism. The book examines in detail all stages - from the choice of topic and the formation of hypotheses to writing and preparing for public defense, which makes it a universal guide for students striving for high results. This book is especially suitable for students, graduate students and young professionals who want not only to successfully protect their work, but also to acquire public speaking skills, learn to clearly and convincingly state their ideas. Age audience - from undergraduate students to young scientists looking for practical advice and inspiration to complete an important stage of their studies In addition, the book will be of interest to teachers and mentors who are looking for modern methods and approaches to prepare students for protection. The topics raised in the book cover a wide range of issues related to organizing and conducting research in the field of advertising and public relations. Particular attention is paid to the ethics, relevance of the topic, originality of the study and its practical value. The author emphasizes the importance of creativity and individuality in the preparation of the work, which makes each defense unique and memorable. The book also discusses current trends in PR and advertising, which allows students to be aware of the latest trends and apply them in their research. Style and . Yu. Okolnishnikov is distinguished by clarity, vivacity and practical orientation .. His work is always structured and logical, which helps the reader to easily navigate complex issues. The author is known for his other publications on teaching methods and training in the field of communications, and his approach to teaching is always based on current market requirements and educational standards. The book "Preparation and protection of the final qualification work in the field of "Advertising and Public Relations" is not just an instruction The full management of , , This will help students to gain confidence in their abilities. CM reveal their creative and analytical abilities and succeed in the final stage of training. It should be at hand to anyone who wants not only to successfully protect their work, but also to understand how a modern communication strategy is built, how images are formed and how to effectively interact with the public. This book is your reliable companion on the way to professional growth and success in the field of advertising and PR