The book "The state examination in the direction "Advertising and public relations" by authorship and . Yu. Okolnishnikova is an indispensable assistant for students, future specialists and practitioners seeking to successfully prepare for the most important stage of their professional career. This book is a deep, systematic and practical guide to the complex world of advertising and public relations, revealing all the nuances and subtleties necessary for a confident passing of the state exam and further professional activity. The book focuses on comprehensive preparation for the exam, covering theoretical foundations, current practical cases and current trends in the field of communications. Author, E. Yu. Okolnishnikov, a well-known specialist in the field of advertising and PR, masterfully combines academic rigor with a practical approach, which makes this textbook especially valuable. He not only lists theories, but helps to understand how to apply them in real conditions, which is especially important for those who want not only to pass the exam, but also to become a sought-after specialist in the industry. The book "The state exam in the direction "Advertising and Public Relations" is intended for university students , students in the specialty "Advertising and Public Relations" , As well as for young professionals , those who want to systematize their knowledge and prepare for certification tests . Its content is interesting and useful for those who are interested in modern methods of brand promotion, communication strategies, features of working with various audiences and PR tools. This book will be an excellent assistant for those who want to understand how effective advertising is built, how to manage the reputation of the company and how to build trusting relationships with the public. The book focuses on topical topics such as digital advertising, social media, content marketing, crisis reputation management and ethics in PR. The author is not limited to dry theories - he shows how this knowledge is applied in practice, focusing on real cases, modern trends and innovative approaches. This makes the book especially attractive for those who want to keep up with the times and be a competitive specialist in the dynamically changing field of communications. Style and . Yu. Okolnishnikova is a combination of clarity, liveliness and professional accuracy . His language is understandable, he knows how to interest the reader, turning even complex concepts into fascinating reading. In his other works on marketing and PR, he demonstrates a deep understanding of the subject and the ability to convey complex ideas to a wide audience. As a result, the book “State Examination in Advertising and Public Relations” not only helps to prepare for the exam, but also forms a solid knowledge base necessary for a successful career. If you are looking for a book that will become your reliable companion in preparing for the state exam and will help you understand all the subtleties of the profession, then this work Yu. Okolnichnikova - exactly what you need. It is suitable for both students and young professionals who want to strengthen their knowledge and increase their professional competence. In today's world, where communication plays a key role, this book is your guide to the world of advertising and public relations, revealing all the secrets of successful professional activity.