The book "Management and marketing in the service sector" by E. In. Shamanskaya is an indispensable guide for those who seek to understand the intricacies of management and advancement in the dynamically developing service industry. In today's world, where quality of service often becomes a key factor in the success of the company, this book reveals to the reader all the nuances of effective management and marketing strategies adapted specifically for the service sector. The author, known for his deep knowledge and practical approach, offers a unique view on the management of customer experience, brand development and building long-term relationships with consumers. What makes “Management and marketing in the service sector” especially attractive to readers? First of all, it is its ability to combine theoretical foundations with practical cases that allow not only to understand what needs to be done, but also how to implement it in real conditions . E. In. Shamanskaya masterfully analyzes the key aspects of modern management - from the organization of staff work to the introduction of innovative technologies that improve the quality of service. The book discusses in detail the methods of employee motivation, conflict management and the creation of a customer-oriented corporate culture. An equally important part is the section devoted to marketing strategies that help to stand out in a competitive market, attract new customers and keep constant. This book will be a godsend for managers, marketers, entrepreneurs and students interested in the service sector. Its content will be interesting for both novice specialists and experienced professionals who want to update their knowledge and master modern promotion tools. It will be especially valuable for those who work in the hotel business, restaurant industry, tourism, beauty salons, medical and educational institutions. Between the ages of 20 and 50, people seeking to develop their management skills and wanting to understand how to create a competitive service will find in this book exactly what they are looking for. The author’s style is a combination of clarity, practicality and analytical depth. E. In. Shamanskaya is able to explain complex concepts, focusing on real situations and solutions, which makes the book not only useful, but also fascinating to read. Her other well-known work in management and marketing confirms her reputation as an expert able to combine theory and practice into a single result-oriented system. The book pays special attention to modern trends, such as digitalization, the use of social networks and data analytics, which makes it relevant and in demand in a rapidly changing market. The author raises important topics - from brand building and customer loyalty to the introduction of innovative technologies that allow to increase business efficiency and ensure its sustainable development. If you are looking for a book that will not only talk about the theoretical foundations of management and marketing in the service sector, but also give specific tools for their practical application, "Management and marketing in the service sector" E. In. It will be a real revelation to you....... [ This book is your reliable assistant on the way to creating a successful, competitive and popular service that will leave an indelible mark on the customer’s memory and ensure the stable growth of your business.