Marketing in the Service . Workshop by Vasilieva E . A. and Vasilieva A . In. is not just a tutorial or a theoretical guide, but a real guide to the fascinating and dynamic world of modern service-oriented marketing This book is intended for those who seek to understand how to properly build a marketing strategy to stand out from competitors, gain customer confidence and create a unique brand in the service sector. Vasilyeva E . A. and Vasilyeva A. In. recognized experts in the field of marketing and management, their style is characterized by a practical orientation and a vivid demonstration of real cases . Their book "Marketing in the Service. The workshop is not just a theory, but a living guide filled with practical tasks, exercises and cases that allow the reader not only to understand the basic concepts, but also to apply them in practice. The author's approach makes the book especially valuable for students, teachers, managers and entrepreneurs working or planning to work in the service sector. What makes this book especially appealing is its ability to uncover the secrets of successful marketing in the service sector through the prism of real business situations. The reader will learn how to properly analyze customer needs, develop marketing strategies, create attractive offers and build long-term relationships with customers. The book deals in detail with topics such as market segmentation, positioning, value proposition formation, brand management and the use of modern digital tools to promote services. All this is presented in an accessible form, with many practical recommendations, which makes the book an indispensable assistant for those who want not just to know the theory, but to learn how to apply it in real life. Special attention in “Marketing in the service . Workshop" is devoted to the development of analytical and strategic thinking skills. The authors share the secrets of building effective marketing campaigns, talk about how to properly interact with customers and create a memorable service that causes consumers sincere interest and loyalty. The book pays much attention to modern trends - digital marketing, social networks and online promotion, which makes it relevant in a rapidly changing market. The book is perfect for young professionals, students studying in the areas of marketing, management, advertising, as well as for practicing managers who want to update their knowledge and master new tools. Her writing style is lively, understandable, saturated with real-life examples, which helps to easily absorb material and inspires the introduction of new ideas. If you are interested in the topics of customer service, marketing strategies, branding or digital promotion, then “Marketing in the service . The Vassilyevs’ workshop will be a real discovery for you . This book is not only a source of knowledge, but also a practical guide that will help you become a professional in the field of marketing in the service sector, create a competitive business and build long-term relationships with customers. It deservedly takes its place among the best marketing tutorials, and reading it will certainly open up new horizons for those who want to succeed in the field of service and marketing.