No1744 Marketing: educational-method. manual

No1744 Marketing: educational-method. manual

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LF/492245588/R
Russian
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Book 1744 Marketing: Training . -method. by O. A. Gruzdeva is an indispensable resource for anyone who seeks to better understand the world of marketing and its impact on modern business. In this manual, the author offers readers not only theoretical knowledge, but also practical tools that will help effectively apply marketing strategies in real life. From the first pages of the book, the reader is immersed in the fascinating world of marketing, where every aspect - from market research to brand creation - is considered in terms of relevance and practical significance. Gruzdev shares his knowledge and experience, which makes the material accessible and understandable even for those who are just starting their way in this area. The book will be of interest to both students and professionals who want to update their knowledge or master new approaches in marketing. One of the key topics raised in the manual is the importance of understanding consumer behavior. Gruzdev focuses on how changes in society and technology affect consumer preferences, and how marketers can adapt to these changes. Readers will be able to learn about current trends, such as digital marketing and the use of social networks, which makes this book especially relevant in a rapidly changing market. The book also covers such important topics as strategic planning, market segmentation, and product positioning. Gruzdev shares methods of competitor analysis and offers practical advice on the development of effective advertising campaigns Each section is accompanied by examples from real practice, which allows the reader to better absorb the material and apply it in their activities. The author's style is distinguished by clarity and accessibility, which makes reading not only useful, but also fascinating. Gruzdev uses many illustrations and diagrams that help to visualize complex concepts and make the material more visual. This manual will be an excellent assistant for students studying marketing, as well as for entrepreneurs and managers seeking to improve the efficiency of their business processes. The book “1744 Marketing” will be interesting not only for those who already work in the field of marketing, but also for those who want to understand the basics of this discipline. It is suitable for students, graduate students, as well as for anyone interested in modern trends in business and marketing. If you are looking for a practical guide that will help you not only understand the theory, but also learn how to apply it in practice, then this guide will become your reliable companion. In conclusion, «No1744 Marketing: training . -method. Benefits of O. A. Gruzdeva is not just a book, but a whole course that will help you become a real expert in the field of marketing It will be a great addition to the library of anyone who wants to be one step ahead in the business world. Do not miss the opportunity to immerse yourself in the exciting world of marketing and discover new horizons!
LF/492245588/R

Data sheet

Name of the Author
Груздева
О. А.
Language
Russian
Release date
2002

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No1744 Marketing: educational-method. manual

Book 1744 Marketing: Training . -method. by O. A. Gruzdeva is an indispensable resource for anyone who seeks to better understand the world of marketing and its...

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