The book "Economic and organizational foundations of advertising activities" by Vasilyev A. G. is an in-depth study in the field of advertising, which will be an indispensable tool for both students and professionals working in the field of marketing and advertising. This work not only highlights the theoretical aspects of advertising activities, but also offers practical recommendations that will help readers better understand how to effectively manage advertising campaigns in modern conditions. Vasilyev A . G. The author, known for his deep knowledge in the field of economics and management, offers readers a unique view of advertising activities, considering it not only as a tool for promoting goods and services, but also as an important component of business strategy. The book covers a wide range of topics: from the basics of the advertising process to the complex organizational structures necessary for the successful implementation of advertising campaigns. The reader will be able to learn about how to correctly identify the target audience, how to develop creative concepts and how to evaluate the effectiveness of advertising activities. This book will be of interest not only to students and graduate students studying marketing and advertising, but also to practitioners who seek to improve their skills and knowledge in this dynamic field. It is suitable for those who work in advertising agencies, marketing departments of companies, as well as entrepreneurs who want to independently promote their products and services. The age category of readers is quite wide - from young people just starting their way in the business world, to experienced professionals who want to update their knowledge and adapt to new market conditions. One of the key topics raised in the book is the interaction of advertising with economic processes. Vasilyev focuses on how advertising affects demand, how it can change brand perception and how important its role is in shaping the company's image. In a rapidly changing market, where technologies and consumer preferences are constantly evolving, understanding these aspects becomes especially relevant. The book also addresses issues of ethics in advertising, making it particularly valuable for those who seek responsible business conduct. Vasilyev's style is clear and accessible, which allows readers to easily assimilate complex concepts. He uses many examples from real practice, which makes the material more clear and understandable. In addition, the author actively uses graphs and tables, which helps to visualize data and better understand key ideas. If you are interested in works such as Philip Kotler’s Marketing or Jay Conrad Levinson’s Creative Marketing, Vasiliev’s book will be a great addition to your library. It will not only expand your knowledge of advertising, but also inspire new ideas and approaches in your professional activities. In conclusion, “Economic and organizational foundations of advertising activity” is not just a textbook, but a real find for everyone who wants to understand the world of advertising and learn how to apply the knowledge gained in practice. This book will be your reliable assistant in the world of marketing, opening up new horizons and opportunities for your business. Do not miss the chance to plunge into the fascinating and multifaceted world of advertising activities with the help of this unique work.