The book "Economic and organizational foundations of advertising activities . Tutorial for students studying in the specialty "M" by Isaenko E . In. and Vasilyev A. G. is an indispensable resource for students seeking a deeper understanding of the world of advertising and marketing This guide is not just a textbook; it is a whole guide to the basics of advertising activities that will help readers master the key concepts and practical skills necessary for a successful career in this dynamic field. The book discusses the main economic and organizational aspects of advertising activities . The authors focus on how advertising affects the market and consumer behavior, as well as how to properly organize advertising campaigns to achieve maximum effect. Readers will be able to learn about the different methods and tools used in advertising, as well as how to analyze the results of promotions and adjust strategies depending on the data received. This book will be especially interesting for students studying in the specialty “M”, as well as for those who want to develop their knowledge in the field of advertising and marketing. It is suitable for both beginners and those who already have some experience and want to systematize their knowledge or deepen them. If you are planning a career in advertising, PR or marketing, this guide will become your reliable assistant. The topics raised in the book cover a wide range of issues, including the basics of economic theory, the principles of organizing advertising activities, as well as current trends in the field of advertising. The authors share their knowledge about how advertising can influence public opinion and shape the brand image. They also address the ethical aspects of advertising, which makes the book particularly relevant in light of contemporary challenges and changes in society. The style of Isaenko and Vasilyev is clear and accessible, which allows readers to easily digest the material. The authors use many examples from real practice, which makes theoretical concepts more understandable and applicable. Their experience in the field of advertising and marketing allows them to share valuable insights and recommendations that will be useful not only to students, but also to practitioners. In addition, the book can be interesting for a wider audience - entrepreneurs, managers and anyone who wants to better understand how advertising works and how it can be used to achieve business goals. In an increasingly competitive market, it is important to be able to stand out, and advertising is one of the most effective tools for this. If you are looking for literature on topics related to advertising, marketing and the organizational foundations of business, then the “Economic and organizational foundations of advertising activities” will be an excellent choice. It will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. Do not miss the opportunity to immerse yourself in the fascinating world of advertising and learn how it can change your approach to business and communications