The book "Fundamentals of the theory and practice of effective speech communication (modern rhetoric)", created by the team of authors, is a unique manual that will become an indispensable assistant for everyone who seeks to develop their communication skills and master the art of rhetoric. This work combines theoretical foundations and practical recommendations, making it an ideal choice for both students and professionals looking to improve their communication skills. In today's world, where the ability to correctly and convincingly express their thoughts becomes the most important skill, the book offers readers a deep immersion in the world of speech communication. The authors consider not only the basic principles of rhetoric, but also modern approaches to effective interaction. In the book you will find many examples that will help you better understand how to apply theoretical knowledge in practice. This makes it especially valuable for those who want not only to learn rhetoric, but also to learn how to use it in everyday life, at work or in school. Who can like this publication? First of all, it will be useful for students and graduate students studying humanities, as well as for anyone interested in communication psychology and sociology . However, the book is not limited to the academic audience. It will be interesting for entrepreneurs, managers, teachers and anyone who wants to learn how to effectively communicate their ideas to the audience. If you want to become a more confident speaker, improve your negotiation skills, or simply learn to express your thoughts better, this guide will become your reliable guide. The topics raised in the book cover a wide range of issues: from the basics of argumentation and the structure of speech to the features of non-verbal communication and the impact of cultural differences on the perception of information. The authors pay attention not only to theory, but also to practice, offering readers exercises and tasks that will help to consolidate the knowledge gained. This makes the book not just a theoretical manual, but a real simulator for the development of speech skills. The style of the authors is characterized by accessibility and clarity of presentation, which allows the reader to easily absorb the material. They use real-life examples to make theoretical concepts more understandable and applicable. In addition, the team of authors includes specialists from various fields, which gives the book a multifaceted and diverse approach to the topic under study. If you are looking for literature that will help you become a more confident and persuasive speaker, then “Fundamentals of the theory and practice of effective speech communication (modern rhetoric)” is exactly what you need. This book will be a great addition to the library for anyone looking to develop their communication skills and self-confidence. Do not miss the opportunity to discover the world of effective communication and rhetoric, which will open up new horizons for you in your personal and professional life.